Betsy Chase – Director of Marketing

As Fuser’s Director of Marketing, Betsy Chase is responsible for developing and executing marketing strategy and user acquisition programs. She successfully integrates interactive pieces like online advertising and viral marketing with traditional public relations to increase brand awareness and grow Fuser's customer base.  Betsy brings nearly 20 years experience in sales and marketing, the last seven of which have focused entirely on interactive marketing and customer acquisition.

Prior to joining Fuser, Betsy held positions in online marketing and business intelligence for R.H. Donnelley’s Interactive division. There she managed user acquisition including search engine marketing, search engine optimization and affiliate programs for four websites, including DexKnows.com. Betsy was also responsible for driving strategy for the business intelligence and web analytics efforts. Before working at R.H. Donnelley she was part of LinkShare Corporation’s Client Services team where she managed successful affiliate programs for high-profile merchants including Walmart.com, Thrifty Rent-A-Car, and Hanes.

Betsy earned her bachelor’s degree in marketing communications from Michigan State University and her master’s degree from Northwestern University’s Integrated Marketing Communications program. When she’s not training for short-distance triathlons, Betsy can be found enjoying Colorado’s high country by foot, bike, or board.